We hear this comment the most often when we talk to clients about social media: "I know it's important, but I don't know what to post! I never feel like I have enough good content." We always remind our clients that social media is meant to do two jobs:

Build your brand
With specific posts, using a unique look, voice, and language to create brand-reinforcing content; you need to look like the expert in whatever field you're in.
Engage your audience
With informative and interesting content that will make them want to share it; a healthy balance of business-specific information and creative, lighter content will keep them coming back for more.

HERE'S A LIST OF POST TYPES TO GET YOU STARTED!

• Testimonials

As consumers, we rely on social proof to guide us when making purchases, especially when we are spending our hard-earned money. Google reviews, Facebook reviews and website testimonials are absolutely crucial for the success of your business. Simple copy and paste them and use in a post, and make sure to only use the first name and last initial of the customer to protect their privacy.

• Articles

We share third-party articles to express company values or go into detail on a particular topic that would interest your audience. When sharing these, make sure not to go too deep into your own opinion. Instead, highlight a couple of sentences that moved you and use that as your text to accompany the post.

• Who We Are

These kinds of written posts are meant to humanize you and let your audience into your world, approach and methodology. What are your beliefs and core values? Why do you do what you do? Always make sure to include a Call To Action (CTA) to drive people to your website. For instance, if you are a caterer, you may want to highlight why you believe in excellence in every aspect of the service you provide and follow up with a line that says, “If you’re ready to hire a caterer that does more than just serve you food, visit our website to work with the best.”

We want them to have an immediate and easy way to contact you if they feel moved by a post, so send them to your contact page. Emotions drive sales, and if you can tap into your audience's emotions, you can move them to take action and call you.

• What We Do

These are meant to highlight the details of your services. For instance, what's your role as a photographer? What makes you different than other photographers? What are the specifics of your work? Again, always make sure to have a CTA to drive people to your website. We want them to have an immediate and easy way to contact you if they like what they read.

• Personal highlights

(I.E., CONFERENCES, CONTINUING EDUCATION, CERTIFICATES)

Showing that you go the extra mile to enhance and perfect your craft goes a long way with your audience. Always make sure to preface your event description with the reason why you're doing it, so your clients know you are doing the event/earning the certificate to bring more value to them.

• Product highlight

If you sell certain products, you need to share those products with your audience and explain why they should buy them. What makes the cost worth it? Why buy from you vs the cheaper option? What do you offer that the competition does not?

• Blogs

Creating your own original content not only shows your audience your in-depth knowledge of your industry and sets you up as an expert in your field but also is great for SEO. Sharing your own original content on your social media and in your newsletter serves to drive organic traffic back to your website, boosting your SEO.

• Graphic Quotes:

These are very shareable. If people are moved by a graphic quote, they will share it because of what it says about THEIR brand. These posts are great for engagement and organic social growth. And they are easy to create, too! Simply:

Find a quote that represents the core value you are trying to convey (trust, inclusivity, equality, teamwork, the strength of character, etc)
Use the FREE online tool Canva to create a blank Instagram post (or use one of their pre-made templates). If you’re using a blank template, add a picture that represents the quote AND your business (for instance, if you are a chiropractor that specializes in sports medicine and your quote is about strength, find a picture of an athlete in a strong power pose).
Add text on top of the photo and place it in an area where the text can be easily read. Use a clean font and make sure to use the same font with each graphic you make for brand consistency. Use white, black, or your brand colors for the font color.

Pro Tip:

Make sure to always hashtag these on IG. Always start your hashtags with a # of the name of your business, then follow with 3-5 of the most highly followed ones. You can research hashtags by simply typing them into the IG search bar and looking at how many posts are associated with each.

Now of course, it will be up to you to make sure each post represents your brand accurately. Are you unsure of what your brand is or how to get it across to the right audience? You're in luck! We are experts in building brands and getting your social media content to work FOR you, not against.

Is social media planning, creation, posting and engaging too much?

Ascendent Health Marketing can help! As part of our monthly services package, we create content calendars, post and engage on behalf of our clients. Contact us today to see how we can help you get the social media presence you always wanted for your business!